Digital Marketing Executive

23 November 20212021-11-23
Barnsley, South Yorkshire

A Digital Marketing Executive is required to specialise in Social Media Marketing at a household care products company, joining during a pivotal time in their exciting growth plans. This is a newly created role due to the success and expansion of the business. Reporting to the Head of Marketing, the role forms part of a small team.

Duties include:

  • Managing social media platforms - Facebook, Twitter, Instagram, YouTube etc.
  • Generating engaging, creative content within brand guidelines to build and grow the brand and maintain an ongoing social media presence
  • Working with the Head of Marketing to create and manage a brand ambassador programme
  • Building the following for newer social media channels, such as TikTok and creating/managing new content
  • Working with Head of Marketing to create and manage a calendar of collaborations with other complementary brands and retailers throughout the year
  • Managing a calendar of influencers across all main social media channels
  • Working with bloggers and affiliates to raise brand awareness and manage the process of offering/sending products and securing published reviews 
  • Analysing and reporting on KPIs to determine effectiveness of campaigns and identify areas for opportunity and growth

With exciting future plans and projects to get involved with, this is a great opportunity to join an FMCG business and make a real impact. 

Experience required:

  • Extensive working knowledge of social media platforms
  • Excellent communication and copywriting skills (including spelling/grammar)
  • Good working knowledge of Adobe Photoshop or similar
  • Video creation and editing skills
  • Good general IT knowledge including Excel and Microsoft Word

In return the company offers:

  • 25 days holiday + statutory days
  • Pension scheme
  • Annual bonus scheme
  • Hybrid working week between the office and home